Did you –
Like every true blue Punekar, walked into Chitale Bandhu Mithaiwale this Rakshabandhan to stack up on the Coconut barfi? Great!
And, were you -
Sent back empty-handed like me? Meh.
This year, unfortunat, ly due to the workers’ strike at aapla Chitale Bandhu, we could not indulge our sweet tooth with the dinkache laadu, rava laadu, motichoor laadu, mango barfi and of course, the chiwda throughout the festive season that went by! It sooo did not feel like festivities with ‘em all.
But peeps! Rejoice!
Gone are those days, for the strike has been called off and you can now find all your favorite Chitale products on the stores’ shelves!
After a series of negotiation and back-and-forth with the union, the management finally came to a conclusion and decided to start the production. The workers have been restated and the sweets and namkeen
‘Chitale’ has gone on to be a constant of every Punekar’s household. The festivals are incomplete without their sweetmeat, the shaam ki chai has to be accompanied by their chiwda and the ones (like myself) scuttling in and out of the city have to have some bhakarwadi stacked up.
Like a cheesy Punekar, I’d say ‘Chitale is not just a brand, it’s an emotion’. #SorryNotSorry
Validating my thoughts is 23-year old Pranav Arwari who is currently settled in Delhi. Talking about his love for Chitale, he says, “Gosh, I really miss their sweets. Even though I’m in Delhi, I haven’t come across anything close to what they serve. The sugar coated gulab jamun and bhakarwadi are my all-time-favorite. Every time I’m home, I make sure I pack some for myself and some for my friends back in Delhi.”
Reminiscing a fond memory, he says, “I remember this one time when I was a kid and walked into their store to get some samosas and there was this “Puneri paati” which said ‘Samose sample aahet, parat parat vicharu naka.’ I couldn’t stop laughing”
Well, that how we Chitale lovers roll!
So what are you waiting for people! Head over to your nearest store because we have another Chitale apocalypse.
Pssttt! Here’s something to tempt you:
There's never too much Bhakarwadi!
The scrumptous chiwda, FTW!
Yes, yes, yes!
Sugar coated Gulab Jamun!
But of course, the king of all sweets!
Title image source: team-bhp