On 12th September, Reacho Nagpur created a parody event page named “Shouting ‘Bolna Aunty Aau Kya’ At Futala!”. The event page went viral on Facebook with several young girls and boys sharing the event and marking themselves as going. It was 48 hours social experiment to see how people of Nagpur react to such kind of events. In these 48 hours, we got a huge response from our Facebook users (both positive and negative).
There was a general enthusiasm in the youth. Many were looking forward to it and making plans to come with their friends.
But, we received a lot of flak as well. An online petition on Change.Org was started. Some called it to be a new level autism. Some even claimed that we are opportunists and was a desperate way of getting cheap publicity.
What started as a social experiment in jest, actually proved how citizens have lost their sensibilities and how distasteful our idea of entertainment is!
If you still haven’t guessed, THE EVENT WAS NEVER MEANT TO HAPPEN IN THE FIRST PLACE!
We never intended to hurt anyone’s sentiments and Reacho, as a growing media startup does not advocate any such derogatory event.
We are sorry, but we are going to talk about this even if it makes you feel bad in your mouth. We have now evolved into a crowd who will willingly and happily participate in anything distasteful content-yet-fun than standing for a cause or be a part of something intellectually enhancing! We might want to say that we don’t belong to that part of the crowd but secretly we do.
We’ve all gone and watched Dhichak Pooja’s videos and songs. We’re the ones to watch a Taher Shah video and some of us even clicked on that Nepalese bloke, Bhim Niroula’s songs while on YouTube! We’re the ones who bring out our best cringe faces when someone talks about these songs.
Through this social experiment, we wanted to prove how dimwitted content is accepted in the name of entertainment. At the end of the day, we were not only proved right, we also learned how this is derogatory to not just women but also real artists. This is what we learned from the social experiment:
How derogatory it is to women!
The popularity of this song among the youth of this nation just goes on to prove how hypocritical we are.
While on one hand, we are having candle light protests condemning the murder of the firebrand journalist Gauri Lankesh; on the other hand, the same youth are gathering in popular places to shout this vulgar and misogynist song.
In this 3 minute song that was first put up on YouTube in 2015 Mishra is expressing his sexual desires for an older woman he seems to be stalking. A line from the song “dekh ke jawani teri jhatka meinu lagta hai neeche wala dekh mera salute tenu karta hai” loosely translates as your youth electrifies me, my nether regions are saluting you. And this is just one of the many vulgar lines this song is made of. Imagine how derogatory it would be to see hundreds of youngsters shouting out such filthy and distasteful lyrics in a crowded area. Oops! We already witnessed this in Connaught Place, Delhi.
This, however, isn’t the first time that Indian popular culture is promoting misogynist ideas; remember the rage that the 2012 item number Fevicol Se created? How can anyone not cringe at the lyrics “Main toh tandoori murgi hoon yaar, gatkale saiyan alcohol se”?
If you are one of those people who justify the popularity of such songs by saying, our society was a little ignorant at that time (2012), we are more progressive and open today; let us tell you, that the situation hasn’t really evolved in the past 5 years. Very recently, Sunny Leone performed the 'Hickey' song in Sanjay Dutt starrer Bhoomi which definitely doesn’t look like “progressive” to us.
While the country’s sanskari brigade is offended by women centric films or films that talk female sexuality (because women are to be respected with objectification only by men!) or even with the use of the word sex, it is enraging to see that they fully support this open objectification of a woman. What we need to realize is that a woman’s identity goes beyond her body and the clothes she wears.
If you ask us, India has always been a divided country, a country with double standards. We say on one hand that women are sacred and on the other hand they are openly violated not just by eve teasers, but also by the popular culture. It is okay if we are not sacred, it is okay if we aren’t goddesses you pray to, but it is not okay to treat us like objects you can use or discard at your will.
How is it derogatory to real artists?
This Sunday, well-known standup comedian Jeeveshu Ahluwalia will be performing at Spandan Auditorium. While this event is organised by the renowned event organiser Punchliners, statistics of people going and interested for this event is nowhere near Reacho Nagpur’s supposed event.
Similarly, Kunal Kamra, known for his stand up act about patriotism, would be performing on 24th September. And here too the number of people "going" pales in comparison.
Punchliners have also managed to bring Kenny Sebastian, one of India’s most popular standup comedian, on board to do a show in Nagpur and is scheduled to perform on November 17. Until yesterday, Kenny’s event was the most awaited one in Nagpur, but now, the comparatively low numbers say it all!
While pointing out the popularity of the new trend of cringe pop songs, Shubha Mudgal in an interview with Asian Age said, “There is obviously a large viewership and audience for cringe pop. But if someone doesn’t like cringe pop, they need not watch or listen to it.”
In the same interview, another cringe pop sensation Baba Sehgal said, “If something is good people watch it, but if it is bad, people watch it more. Good or bad is just not the criterion as long as people like it.”
“While there is nothing wrong in that but songs like these are very short lived. In a way, that can earn you two minutes of fame, but it is definitely not long term. There’s a reason why A R Rahman is still relevant and people still want to listen to Arijit Singh and Sonu Nigam.” asks Rohan Gokhale, music director of National Award-winning film Ventilator.
When asked about how the Indian music industry is reacting to this trend, Rohan added, “The industry does not take this very seriously. We just laugh it out. Also tell me, if you are given a chance to choose between A R Rahman and Omprakash, what would you choose?”.
Are we just another herd of mindless sheep?
The herd mentality prevailed here and how! Just when we put out parody event, we had two other city based Facebook pages jumping and joining the bandwagon! In total, there are six other events that are happening at Futala Lake, on Sunday!
But we’re still going to give it to them for they actually extended their hand of business and asked if we’d be interested in collaborating and co-hosting with them and making it a mega event.
“It is disappointing to see people support something so blindly. This possibly the lowest form of senseless-ness I’ve seen people go,” says Sukhada Chaudhary.
Still, sanity prevails!
But amidst all this garbage, we were happy to see that Nagpur still has a few sane voices left.