The seventh season of Game of Thrones premieres this Sunday, and the producers are on a MAD marketing spree.
Not that GoT needed promoting further, but in the most recent gimmick, actors in their White Walker makeup and costume walked into central London.
Not so scary outside Buckingham Palace are you, Night King?
Curious onlookers took pictures and videos as the White Walkers - who took four hours to get ready for the appearance - strolled along London to announce that Winter is here.
It looks almost comical, but we're still impressed with the actors who did not break character for the entire gig.
Game of Thrones S07E01 'Dragonstone', airs on Sunday, July 16.
All images sourced from getwestlondon.