This Man Took Twitter To Satyagraha Against HDFC Bank

The Bank has not yet apologized for the inconvenience that this gentleman reports.

HDFC Bank, Satyagraha, Karthik Srinivasan, protest, twitter, facebook, satyagraha on twitter, Virtual Relationship Manager Program, HDFC VRM

Gone are those days when Satyagraha was carried out through roads and cities, time has changed and the ways of protests too.

Bengaluru-based Karthik Srinivasan, who was unhappy with HDFC Bank for charging what he felt, was a hidden fee through its emails, launched a Satyagraha against the bank on Twitter.

The bank is sending its customers an email and asking them to join its virtual relationship manager programme, which is supposed to give them additional benefits. The programme will cost Rs 400, but this is only mentioned in fine print. The bank also asked those who didn’t want to join to manually opt out through a small link.

Srinivasan feels that those who didn’t read the mail or see the fine print would have been signed up for a programme that they didn’t want.

When Srinivasan complained about it to HDFC, he was told that it had been ‘fair and transparent’ by providing an opt-out facility, which was in compliance with regulatory requirements.

At the end, Srinivasan, on February 1, commenced a movement on his Twitter against the issue and decided to tweet about the issue “every single day until the end of 2017” until HDFC Bank apologised.





Srinivasan influences over 25,000 followers on Twitter. It’s been more than 50 days since he began tweeting to HDFC to apologise. OfficeChai first reported this campaign on its 50th day.

While the bank is yet to release a statement, several individuals have noticed the drive and have written about it.

Srinivasan’s campaign is spreading like fire and several individuals are coming up to support him, someone has also blogged about how this could be a Rs. 400 crore scam by the bank.


Week 8 of me asking HDFC Bank to come clean on unannounced charges on hapless, unsuspecting customers. That they thought...

Posted by Karthik Srinivasan on Tuesday, 21 March 2017


The bank is still sending this kind of mail to its users.

Karthik Srinivasan has also shared the story on Facebook.

Title Image: twitter

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Sumaiya Sheikh (WRITER)

Sumaiya believes in expressing her thoughts with the sword of words. This management lover handled 30 and 100 volunteers for All India Interschool Personality Contest in 2013 & 2016 respectively, by Oxford Speakers’ Academy. A chatterbox, she also hosted three shows at All India Radio. This compotator represented KKSU in the inter-university debate competition - Indradhanushya.