The Original "Apple Inc." Logo Was Too Literal For Its Own Good!

This One Fell Too Close To The Tree!

Apple, Steve Jobs, Computers, Apple Inc., Mac, Macbook

"Apple Inc.", the world-leader in computers and maker of iPhone began as a start-up from the garage of co-founder Steve Jobs. The technological advancements through the years apart, the identity of the company, i.e. its logo has evolved significantly as well.

Today, we bring to you a look at the history of the original logo, which was referred to as "The Newton Crest".

Image Source: EYA

The first Apple logo was designed in 1976 by Ronald Wayne referred to as the third co-founder of Apple and the guy infamous for giving up his 10% share of the company for $800, and then forfeiting the right to any future claims against Apple for an additional $1,500. The logo depicts Isaac Newton sitting under a tree, an apple dangling precipitously above his head. The phrase on the outside border reads, “Newton… A Mind Forever Voyaging Through Strange Seas of Thought … Alone.”

It looked like something that fell out an old textbook rather than the face of the future.

No wonder it was forfeited within one year and Jobs hired artist Rob Jenoff, who came up with the idea for the rainbow iteration of a new logo for the company, something which;

1. Was more in line with the funky spirit of the 1970s
2. Became one of the most iconic images of the 20th century.

The evolution of the logo over the years can be checked out here:

Image Source: GYV

That's one helluva evolution!

Title Image Source: BUY

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Shivansh Mishra (WRITER)

Shivansh describes himself as a Development Professional, writer, bibliophile, gourmand and a cinema lover, wrapped in one giant package. A fiction reader, he believes writing to be a medium of liberation and equally loves to write about both socio-political issues and movies, all with a tinge of satire. His favorite authors include Premchand, Vrindavanlal Verma, J.K. Rowling and Gabriel Garcia Márquez.