"It is easier to build strong children than to repair broken men" - Frederick Douglass
It is a treasure trove for parents to be and a gift that every family who welcomes a baby looks eagerly forward to from the States. It is a novel concept and an old tradition called THE BABY BOX!
It's a tradition that dates back to the 1930s and it was designed to give all children in Finland, no matter what background they're from, an equal start in life.
Now it comes as a surprise but it is a gift from the "government" of Finland to every expectant mother and is believed to have helped Finland achieve lowest Infant Mortality rate.
It contains bodysuits, a sleeping bag, outdoor gear, bathing products for the baby, as well as nappies, bedding and a small mattress.
The four walls of the box know no categories of the ecomomic and social background of the baby, no tags of rich and poor and an equal warmth of safety. Mothers have a choice between taking the box, or a cash grant, currently set at 140 euros, but 95% opt for the box as it's worth much more.
This scheme was originally started for the families with low income but this box has been putting smiles on all families irrespective of their bank balance since 1949.
This novel concept of Baby Box has also been adopted by the British and introduced in their country as the "British Baby Box".
But who knew that business could literally trace roots to humanity and put a smile on the "to-be parents" face: The Story Of The Terific Trio:
When the BBC did an article about the maternity package in June 2013 the Fins soon found out that for the rest of the world the whole idea of the maternity package was something quite exotic.
This gave the idea to these three young dads to start what they called a "Living - Room Startup" and launch their Finnish Baby Box company.
In December 2014, the trio Heikki Tiittanen, Anton Dienielson and Anssi Okkonen made the box available worldwide.
The game of creativity and culture:
Te trio for their business had to educate themselves about the cultures of different countries. For example, some countries have fixed color scheme i.e. blue for boys and pink for girls. In Japan, the concept of pants attached to socks called POTKUHOUSUT is widely followed. And today they serve 50 different countries via online portal.
Title image: britishbabybox