How would you react, if you stumbled upon a creepy-looking-red balloon tied on a sewer grate? Well, you’ll freak out only if you have read Stephen King’s It.
The novel has been adapted into a movie which is also named It. The movie is assumed to be freakingly scary and in the movie you’ll see a formidable clown holding a red balloon in his hand which he uses to allure children.
When people living in Sydney noticed the red balloon with a text written on sidewalk- "It is closer than you think", many people got shit scared until they found that this was a promotional technique used by the crew for their upcoming film.
The strategy they used was extremely brilliant. Running around their own film's USP, they approached the crowd in the most dramatic way. It actually caught a lot many people’s eyes because a red balloon, floating in the air cannot go unnoticed.
The movie will release in India on September 8, 2017.
Check out this chilling trailer if you haven’t watched yet -
Title image: boredpanda