Under fire for endorsing Pan Bahar, a brand of Pan Masala, former James-Bond Pierce Brosnan said he was "deeply shocked and saddened" by the criticism and that the company had made "unauthorised and deceptive use" of his image to endorse its entire range of products.
In an exclusive statement to People magazine, Brosnan said he had agreed to advertise a single product only and that it was presented as "all-natural containing neither tobacco, supari, nor any other harmful ingredient". He has demanded that the company remove his image from all their products.
Brosnan's contract says he was to advertise a "breath freshener and tooth whitener" which wouldn't include an ingredient that turns saliva red. "Having endured, in my own personal life, the loss of my first wife and daughter as well as numerous friends to cancer, I am fully committed to supporting women's healthcare and research programs that improve human health and alleviate suffering," the statement said.
Brosnan said he had the "greatest love and affection for India and its people". He added, "I would never have entered into an agreement to promote a product in India that is dangerous to one's health."
Well, things have turned red (pun intended). Your move, Pan Bahar!
Title Image Source: JBL