The 'Jia Re' hitmaker Neeti Mohan has become the first Indian woman to collaborate with the United Nations for its women empowerment campaign.
She will unveil a single, 'Udne De', later this week as a tribute to all the women and in support of equality.
Previously, stars like Ashton Kutcher, Nicholas Cage, Demi Moore, Ashley Judd and Gillian Anderson have made their bid in this noble cause.
Over 60 renowned artists have joined the cause with Rukus Avenue as part of the triple album for the project whose proceeds will benefit the United Nations Voluntary Trust Fund for Victims of Trafficking in Persons, managed by the UNODC (United Nations Office on Drugs and Crime).
The album also has contributions from the Oscar winner A.R. Rahman.
As per an excerpt from TOI, Neeti said, "Crime against women has become a global enterprise affecting nearly every country in the world. It is a crime that shames us all."
"I had written 'Udne De' during the Nirbhaya incident that happened in 2012 . Post the unfortunate incident I faced this inner turmoil and felt helpless but I could never release the track because it just felt too personal. It felt like as if I was crying out loud and nobody could hear me and I still feel the same each time I read about any injustice against women at large."
"Everytime a heinous activity occurs, so many dreams get shattered, faith gets shaken and self esteem gets burnt alive. It can be anyone of us anywhere anytime and I wanted to take a stand on a global level. I sincerely hope and pray for a positive change in the mindset of the people."
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