If I ask you which Smartphone company is currently in the number one position, you will probably say Apple’s iPhone.
But recent surveys show that Huawei, the leading Chinese company has surpassed Apple’s global smartphone sales and grabbed the second position, behind Samsung.
According to an analysis by consulting firm Counterpoint’s Market Pulse for the first time in June and July Huawei bagged the second spot, all thanks to the consistent investment in R&D with manufacturing, aggressive marketing, and sales channel expansion with its Honor smartphones.
However, figures are yet to release for August, although it seems that the Counterpoint of the month is also strong.
However, Apple’s new release iPhone 8 is just around the corner, and with its speculative features already creating waves around the world, the makers are almost certain to get back on top in September.
According to the researchers, Huawei is running weak in the markets of South Asia, India, and North America, which according to the report “limits Huawei’s potential to the near-to-mid-term to take a sustainable second place position behind Samsung.” However, its strongest market is China, and it is popular in Europe, Latin America, and the Middle East.
Huawei’s large displays and advanced camera functions make it a popular choice.
Certainly, Apple doesn’t have to worry much. Counterpoint says the iPhone 7 and 7 Plus remain the world’s best-selling smartphones. Meanwhile Oppo’s R11 and A57 bag the third and fourth spots respectively, followed by Samsung’s Galaxy S8, Xiaomi’s Redmi Note 4X, and Samsung’s Galaxy S8 Plus.
Exceptionally, despite beating Apple in global sales, none of Huawei’s phones appears on the Top 10 list.
The Verge quoted Counterpoint Research senior analyst Pavel Naiya as saying, “While Huawei climbed to be the world’s second largest brand overall, it is surprising to see none of its models breaking into the top rankings, While Huawei has trimmed its portfolio, it likely needs to further streamline its product range like Oppo and Xiaomi have done — putting more muscle behind fewer products.”