The quirky British sense of humour is well known, as is their ability to tickle your funny bone without moving their proverbial stiff upper lips.
And this talent is on full display in this British Airways ad, which ropes in British talent from showbiz, to read out safety instructions on a flight.
From veterans like Sir Ian McKellen, Jim Broadbent and Warwick Davis to current favourites like Thandie Newton and Chiwetel Ejiofor, comedian Asim Chaudhry auditions them all.
Watch out for the nostalgia-inducing bit by Rowan Atkinson, aka Mr Bean, at the end!
The video, created in collaboration with Comic Relief, supports Flying Start, a charity organisation.