The fashion industry has always been on the receiving end for using photoshop when it comes to airbrushing models during shoots. But that might now be a thing of the past!
According to the new law introduced by France, any image which has been photoshopped to make a person look thin must now carry a warning sign telling the viewers that the picture has been altered.
The legislation was first approved in January 2016 as a part of the government’s bilateral method to tackle the problem of anorexia in the country. It is an estimate that 6,00,000 French nationals suffer from anorexia and other eating disorders.
In May, the first part of the plan was adopted which required all the working models of the country to provide a note from the doctors authenticating that their Body Mass Index (BMI) is within healthy parameters.
It is now necessary for publications to display the warning “photographie retouchée” (touched up photography) without which the firm could face a fine up to €37,500 or 30 percent of the advertisement’s cost. The law applies to both print as well as online media.
“It will be mandatory to use the label ‘retouched photo’ alongside any photo used for commercial purposes when the body of a model has been modified by an image-editing software to either slim or flesh out her figure,” the law states, according to France 24.
Marisol Touraine, the former health minister said the legislation was introduced “to avoid promoting inaccessible ideals of beauty and to prevent anorexia among young people.”
“Exposing young people to normative and unrealistic body images leads to a feeling of self-depreciation and poor self-esteem that can have an impact on health-related behavior,” she added.
Stock imaging site Getty Images welcomed the ban and introduced it on the website with effect from October 1. “A photographer who does not comply with our submissions requirement would be in breach of its contract with us,” a Getty representative told Dazed.
“Our perceptions of what is possible are often shaped by what we see: positive imagery can have a direct impact on fighting stereotypes, creating tolerance, and empowering communities to feel represented in society,” the representative added.
Information source: rt
Title image source: pixelz