Emma Watson’s Costumes In Beauty And The Beast Were Handcrafted By These Gujarat Artists

Sinéad O’Sullivan, the assistant costume designer of Beauty and the Beast took to Instagram to appreciate the efforts of the Indian artists.

Sinéad O’Sullivan, Aari work, indian craft, gujarat, bhuj, beauty and the beast, belle, emma watson, instagram

 Emma Watson's new film titled Beauty and the Beast is already making waves around the world. Along with her intense acting, Emma Watson's Belle is also being hailed for her gorgeous costumes.

And these costumes apparently, have an Indian connection. No, we're not kidding!

Some of Belle's dresses have intricate embroideries that have been crafted by Indian artisans.

Sinéad O’Sullivan, the assistant costume designer of the movie, posted few snaps on Instagram to appreciate the toil and efforts of all the designers who contributed towards Belle's costumes and dresses.


@beautyandthebeast is out today! I was an assistant designer to Jacqueline Durran on the job, which had a costume team of almost 100 people. As a team, we tried to source ethical, fair-trade and sustainable fabrics wherever possible. For Belle's "red cape look" in particular we decided to challenge ourselves to see how difficult it would be to create a costume that was head to toe fair-trade, organic and sustainable, but which didn’t compromise Jacqueline's design. We contacted Eco Age, who provided us with a set of criteria which we could adhere to. All of the production was done in our in-house workshops, and the whole costume team got involved in the challenge. This specific costume required 12 different fabrics to make her cape, jacket, blouse, bodice, skirts and bloomers, with trims and ties, and we ensured that each element was certified organic and fair-trade. Our dyeing team took on the challenge of using natural and low impact dyes, and printing with traditional wood blocks, which the set carpenters helped make in the construction department, from redundant bits of the set. Some of the fabrics and trims used were vintage, including the cape which was made from hand-woven Scottish Jacob’s wool, that was then over-dyed using madder. The fabric for the jacket was made using a hand-woven linen found on E-bay, which was actually a lady in manchester’s school project from the 1960’s. The rest of the fabrics were sourced from fairtrade co-operatives in India and Nepal. #whomademyclothes #whomademycostume #ethicalcostume #ootd #jacquelinedurran #fairtrade #behindthescenes #beautyandthebeast #artisan #organic #naturaldyes #vintage #disney #sustainable @beautyandthebeast

A post shared by Sinéad O'Sullivan (@thecostumedirectory) on


She lauded the commendable efforts of artisans Kasam and Juma from Bhuj, Gujarat who embellished her French floral designs with their beautiful Aari Work. 

Aari work is a fine chain stitch embroidery, a special form of design in Kutch area of Gujrat which will now feature worldwide courtesy: Belle and her pretty gowns.

Another feather added to the Indian artists' already overcrowded cap!

Title image: Instagram

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Disha Ghoshal (WRITER)

I am a few million things! Rooted in family and friends, wanting to transform and excel! Engineer by choice, writer by passion. I am an artist, I may daresay, 'cause painting my own world with words is what I am really keen about.