When Burger King Came Up With A Brilliant Idea To Celebrate The Good Samaritan Day!

The tagline for this campaign says- Would you go out of your way?

Burger King, Market campaign, Goodwill, Good Samaritan Day, US, California, Brilliant campaign, Samaritan, Advertising strategies, Burger King market stunt

13th March is observed as the Good Samaritan Day in US and hence to celebrate this day, Burger King came up with a brilliant idea. 

Apparently, the Good Samaritan Day is a day of unselfish actions and helping those who are in need. Basically, it’s a day that celebrates kindness and unleashing the unselfishness.

So with an objective of reaching out to a person who is struggling or having a problem, Burger King very cleverly made a short film that ends with a very catchy- benevolent note.

This ad shows a broken-down car on the side of the road in California. The next frame shows a helpless driver calling out for help in the hope of getting some assistance to extinguish the fire that has been caught by the car.

Source: designtaxi

But as the film progresses, you see many cars halting to provide aid to the helpless driver and turns out that- the smoke that was emerging from the car was actually coming from a grill installed in the front of the car.

Everyone who stopped by to help was surprised with a whopper (sandwich) served by the King himself.

Source: designtaxi

Talking about this marketing stunt, the spokesperson of BK said,

Sometimes a simple gesture can be a reminder of how great it feels to do good.

Source: designtaxi

Check out for the 1-minute short film below:

Information source: bandt

Title image: designtaxi, wikipedia

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Shruti Mendulkar (WRITER)

I am a girl full of beans. What drives me crazy is food, not just savoring it but also preparing it. I am a writer, food blogger, designer and potter header…oops, went too much with the flow!