Hindus all over the world are miffed and have pleaded leading global brewer Anheuser-Busch InBev to change the name of its famous Brahma beer. The reason being, Hindus are finding it highly inappropriate and offensive.
Rajan Zed, a noted Hindu statesman issued a statement saying, in Hinduism, the creator god Lord Brahma, along with Lord Vishnu and Lord Shiva, forms the great triad of Hindu deities. Linking Lord Brahma with an alcoholic beverage was very disrespectful. Inappropriate usage of Hindu deities or concepts or symbols for commercial or other agenda was not okay as it hurt the devotees, Zed, who is President of Universal Society of Hinduism, pointed out.
Zed emphasized that Lord Brahma was highly regarded and meant to be worshipped in temples and shrine. The name of a deity being used for selling a product for mercantile greed, that too a beer is in no way appropriate.
Hinduism happens to be the oldest and third largest religion of the world. Thick with philosophical thoughts and practices, it should not be taken lightly, Zed said. Symbols of any faith, larger or smaller, should not be mishandled, Zed noted.
As if the name wasn’t enough, the commercials and ads starring Megan Fox and Jennifer Lopez, too are raunchy and distasteful.
Anheuser-Busch InBev, a company with origins as old as 1366, has over 500 beer brands sold in over 150 countries. Besides “Brahma” (Brazilian Pilsener containing Pils Malt), its other beer brands include Bud Light, Budweiser, Corona, Skol, etc. Brahma was created by Swiss immigrant Joseph Villager in Brazil in 1888. He was a deeply spiritual man which could possibly be a reason for the beer being named after a Hindu God.
Title image: youtube