Here’s All That You Should Be Knowing About The ‘Pink Chocolate’!

This innovation of chocolate has happened after 80 years of the invention of white chocolate

Pink chocolate, chocolate, chocoholism, milk chocolate, dark chocolate, milk chocolate, Barry Callebaut

If you’re fond of chocolates and cannot just keep yourself away from it, then this ‘sweet news’ is just for you. Until now you only binged on milk, white and dark chocolate but to take your chocoholism on another level, Barry Callebaut AG, world’s largest cocoa processor; came up with a new version of chocolate which is pink in colour.

Without the addition of flavouring, colouring, or additives, this fourth type of chocolate is just too good to get indulged. The beautiful natural pink colour of the chocolate comes from the ruby cocoa beans which is a variety that grows in different parts of the world like including Ecuador, Brazil, and the Ivory Coast.

The texture of the chocolate is smooth and the unlike other chocolates that are either bitter, milky or sweet; this chocolate is tangy like a berry.

The website of Barry Callebaut reads,

Barry Callebaut presents the fourth type in chocolate ‘Ruby’ next to Dark, Milk and White chocolate

Ruby chocolate is an intense sensorial delight. A tension between berry-fruitiness and luscious smoothness

Ruby chocolate is made from the Ruby cocoa bean; through a unique processing, Barry Callebaut unlocks the flavor and color tone naturally present in the Ruby bean. No berries or berry flavor is added. No color is added.

As beautiful it looks, we hope that the Ruby chocolate tastes delicious, too!

Information source:, bloomberg

Title image: bravo

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Shruti Mendulkar (WRITER)

I am a girl full of beans. What drives me crazy is food, not just savoring it but also preparing it. I am a writer, food blogger, designer and potter header…oops, went too much with the flow!