The biggest box office success in recent years for a romantic comedy, comes from the first Hollywood studio film in 25 years with an all-Asian cast.
Crazy Rich Asians raked in $25.3 million in the United States this weekend. The last rom-com to register such success in the opening weekend on the box office was Trainwreck back in 2015. Rom-coms have averaged only $16 million in their opening weekends since 2008.
Over its first five days in the box office, Crazy Rich Asians has minted $34 million, which also earning itself top spot in the US box office. In doing so, the film has also surpassed analysts’ initial prediction of $18 million in receipts in first five days.
$30 million being the film’s production budget.
Filmmakers had earlier rejected a deal from Netflix and went ahead with theatrical release for the film through Warner Bros. The movie’s success certifies filmmakers’ decision. Director Jon M. Chu said that after the success of black filmmakers with movies like Get Out and Black Panther, he saw an opportunity to prove that Asian-led stories can also succeed on the big screen.
He said, “To be on the biggest stage with the biggest stakes, that’s what we asked for.”
1/They thought we were gonna do 18m maybe 20m over the five days.... but YOU SHOWED UP. On dates, with your families, with your friends, with your enemies... we laughed, we cried, we shared our stories we saw each other...— Jon M. Chu (@jonmchu) August 19, 2018
2/The fact that we had never shared a communal experience of joy, laughter and emotions at the movies like this has been an injustice. But now we have. And there’s no going back. #CrazyRichAsians is the number 1 movie in America. Yes we are. Read that again ????????— Jon M. Chu (@jonmchu) August 19, 2018
The film is based on Kevin Kwan’s book of the same name, Crazy Rich Asians. The book talks about a Chinese-American economist who travels with her boyfriend to Singapore. The economist girlfriend then finds out that her boyfriend is heir to one of the country’s wealthiest families.
The film has received a 92% rating on Rotten Tomatoes, an “A” audience rating by CinemaScore and receiving huge popularity on social media.
The movie is widely popular with the Asian-Americans in the country and are turning up in huge numbers to watch the film. A 40% of the audience that watched the film was Asian, which is also the highest percentage for a Hollywood film in years.
According to Motion Picture Association of America, an 11% of Asian American were frequent movie-goers in the US in 2016. Them being the highest attendance per, capita going to the movies approximately 6.1 times per year.
The success of Crazy Rich Asians is a victory for Asian representation in Hollywood. With all hopes the movie’s success will encourage more films by non-white filmmakers that tell the stories of non-white people, in line with gender parity and equal pay.
The movie’s success also exposes industries’ racist conceptions towards minority-led movies, their financial performance in the box office being just a mask behind which the industries hides its racism.
Information Source: qz
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