The brand Adidas inspires power and self-confidence. This spirit has been captured perfectly by 26-year-old Eugen Merher, a student at the Filmakademie Baden-Württemberg in Germany, in this 100-second spec commercial.
It tells the story of a former marathon runner who longs to leave his depressing retirement home and return to the outdoors. The authorities, however, take every possible measure to prevent him from leaving, even confiscating his running shoes. What happens next, is the stuff memorable advertisements are made of.
This moving video has garnered over 1 million views since it was posted three weeks ago, but Adidas doesn't seem to have taken notice yet. We hope they do, because if this commercial does not deserve to go on air, we don't know what does.