Talk about irony! Adblock Plus is launching a new service that will promote…well, ads.
It is actually a part of its “Acceptable Ads” program that Adblock Plus has been running since 2011.
Since then, the ad blocker has defaulted to “whitelisting” approved ads, so that they show up even when users have the blocker turned on. But the program has been fairly limited in scope, since publishers and ad networks need to specifically work with (and pay) Adblock Plus to have their ads deemed acceptable.
Adblock Plus hopes that, through this new marketplace, there’ll be a big expansion in the usage of Acceptable Ads. Because they’re already picked out and ready to go, any publisher will be able to sign up, plug some code into their website, and start running whitelisted ads.
At the same time, Adblock Plus is working toward setting up a committee of publishers, privacy advocates, and advertisers to figure out the future of what it's Acceptable Ad guidelines should look like.
Frankly, this seems like an attempt at self-destruction. If Torrent clients were to attempt to stop privacy, wouldn’t that be destructive, and hypocritical?
What do you think?
Title image: Lifehacker